DOMINIC JACKSON

Develop data-informed content and media strategies that translate complex ideas into compelling narratives. Optimize channel performance across digital platforms using audience insights, engagement analytics, and continuous testing to maximize reach and impact.

Implement and optimize marketing technology stacks and AI-enabled workflows to improve efficiency and scale. Automate reporting, personalization, and operational processes to reduce manual effort while accelerating insight delivery and execution speed.

Design lifecycle strategies that improve conversion, engagement, and long-term value. Optimize user journeys through segmentation, messaging, and timing—connecting marketing efforts to meaningful customer outcomes and revenue impact.

Design and execute end-to-end digital growth strategies that align acquisition, engagement, and retention with business objectives. Translate market insights, user behavior, and product signals into scalable growth frameworks across owned, earned, and paid channels.

Build measurement frameworks that support continuous experimentation and optimization. Leverage analytics, A/B testing, and behavioral data to validate hypotheses, uncover growth opportunities, and inform strategic decisions across the funnel.

Define and standardize growth KPIs across acquisition, activation, engagement, and retention. Ensure metrics are actionable, comparable, and aligned with business goals—providing clear visibility into performance and progress for stakeholders.